Crowd Racing launches the Tartan Crowd

We are delighted to launch THE TARTAN CROWD which aims to train horses to compete at the Scottish Grand National and Queen’s Cup at Musselburgh.

The Crowd Racing Tartan Crowd will provide members with exclusive ownership opportunities including stable visits, a share of prize money earned by the horses, social events at Perth Racecourse, and the opportunity to access owners’ and trainers’ facilities when the horses are in action.

Craig McKenna, managing partner at Crowd Racing, said: ‘Scottish horse racing has a deep and proud history, and Crowd Racing is aiming to sculpt our place in that illustrious story with the launch of The Tartan Crowd.

‘Owning a racehorse can be one of the most exciting pastimes, providing the feeling of being at close quarters with horses, experiencing the highs and lows of race days, behind the scenes activity usually out of reach, and becoming an integral part of the team.’

The winner of last year’s Scottish Grand National cost just £10,000, and the beauty of purchasing horses aimed at such high-profile meets is that there are a lot of opportunities for them to compete at prestigious racecourses while on the journey.

The two racehorses owned by The Tartan Crowd will be trained by Lucy Normile, who is based just outside Perth in the village of Duncrievie.

Normile has a vast knowledge of Scottish racing and has proved that she can deliver excellent results, with one in every three horses she has trained over the past five seasons winning a race.

Lucy Normile - Tartan Crowd



Lucy said: ‘Horse racing has always generated great interest throughout Scotland and we are delighted to be working with Crowd Racing to launch The Tartan Crowd.

‘Crowd Racing provides a great community for its owners and we look forward to meeting everyone involved with The Tartan Crowd and experiencing the thrills of owning and training a racehorse with them.

‘The access that members will receive is unrivalled elsewhere and shared ownership provides an incredibly rewarding experience for everyone involved.’

Crowd Racing has also launched the London Knight Crowd today, which will train horses aimed at well-respected races at Royal Ascot and Glorious Goodwood.


Click HERE  to find out more about The Tartan Crowd.


Crowd Racing offers racehorse ownership opportunities in the UK and Europe, via its ‘Crowds’. Several high-profile jockeys have ridden horses owned by the Crowd Racing Partnership including Tom Scudamore, James Doyle, Adam Kirby, Dougie Costello, Joe Fanning, and Noel Fehily.


Packages start from just £250, providing an affordable route into racehorse ownership and a chance to create friendships with a community of like-minded individuals.





For more information on how Crowd Racing works, what you can expect from being involved or if you have any questions whatsoever, please click one of the buttons below. There is a lot of information in the FAQ, and in our Blog or feel free to contact Craig directly.

Crowd Racing launches the Tartan Crowd

Welcome to Crowd Racing

Crowd Racing is one of the UK’s most innovative Racehorse Ownership and Experience companies.

We offer ownership shares in racehorses and racehorse ownership experiences in the UK and Europe, via our "Crowds".

By joining a Crowd, you will become a registered owner of that racehorse for a fixed period of time, for a fixed cost. At the end of the period, you will get to vote on whether we keep the horse(s) but you will never be committed to remaining as part of that Crowd, irrespective of the vote result.

Crowd Racing offers various ownership packages on a transparent, one-off cost basis with no hidden charges.

Depending on the level of package purchased, share owners received a variety of racehorse owner benefits; All owners are entitled to their pro-rata share of prize-money and re-sale of the horse at the end of the defined period.

We also offer a totally free to join Racing Club, The Crowd Racing Club

Crowd Racing exists to make racehorse ownership accessible, informative, exhilarating, social and above all;

A whole lot of fun!

We have well over 300 owners involved in  Crowd Racing, and many of them are involved in multiple horses. Our customers retention levels are above 90%, so we know we are doing a lot right, but we are constantly looking to improve.

We embrace new technology to find better and more innovative ways to communicate and deliver better for our owners, and we thrive on listening to the feedback of those that matter the most;

Our Customers - Our Owners. The Crowd.


Click here to join in the fun


While we will always strive to buy racehorses for our owners which will win races and increase in value, the costs involved in training and running a racehorse plus the relatively low levels of prize money in the UK, make showing an upside on the initial investment made by owners very difficult and somewhat rare.

Shares bought in horses via Crowd Racing, should always be viewed as a social investment with no expectation of any financial upside. We can guarantee you will love being involved and have some wonderful experiences but we cannot guarantee you will make money.

Welcome to Crowd Racing

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Crowd Racing Limited, 6 Lanton Road Larbert FK2 8SR.