Crowd Racing trainer, William Knight has been featured in City AM.

You can read the article by clicking here or reading below.

William Knight

William Knight will be the trainer of the new horses we will be adding to our string, in the LONDON KNIGHT CROWD.

Crowd Racing is launching the London Knight Crowd to bring the racehorse ownership experience to the heart of London.

The London Knight Crowd are offering a range of ownership options to allow anyone to get involved, whatever their budget.

The combination of racing and social events will provide a unique experience for owners, alongside stable visits and race days to meet the horses and the team behind the scenes.

Top class racecourses including Newbury, Sandown, Kempton Park and York all host races that would be perfect for the London Knight Crowd horses. City workers may not have the time to visit the stables, so we will be bringing as much of the experience into London as we possibly can!

Our trainer William and his bloodstock expert, brother Richard Knight are exceptional at what they do. William has trained winners at Group2, Group3, and listed level, and Richard has a fabulous track record at sourcing racehorses for all levels of the sport. It is a real asset to have them both on board.

The London Knight Crowd will be an exciting and engrossing experience for novice racehorse fans as well as hardened veterans. Our smaller crowds have seen many friendships and fruitful business connections grow from the common interest of owning a racehorse and we fully expect that to be magnified with the larger numbers involved here.

This is a genuine and rare chance to be involved with racehorses who will be heading towards prestigious races at Royal Ascot and Glorious Goodwood. There are never any guarantees when it comes to horse racing, but we will be buying the right horses and have the best team working with them to help us achieve our aims.


For more information on how Crowd Racing works, what you can expect from being involved or if you have any questions whatsoever, please click one of the buttons below. There is a lot of information in the FAQ, and in our Blog or feel free to contact Craig directly.


Welcome to Crowd Racing

Crowd Racing is one of the UK’s most innovative Racehorse Ownership and Experience companies.

We offer ownership shares in racehorses and racehorse ownership experiences in the UK and Europe, via our "Crowds".

By joining a Crowd, you will become a registered owner of that racehorse for a fixed period of time, for a fixed cost. At the end of the period, you will get to vote on whether we keep the horse(s) but you will never be committed to remaining as part of that Crowd, irrespective of the vote result.

Crowd Racing offers various ownership packages on a transparent, one-off cost basis with no hidden charges.

Depending on the level of package purchased, share owners received a variety of racehorse owner benefits; All owners are entitled to their pro-rata share of prize-money and re-sale of the horse at the end of the defined period.

We also offer a totally free to join Racing Club, The Crowd Racing Club

Crowd Racing exists to make racehorse ownership accessible, informative, exhilarating, social and above all;

A whole lot of fun!

We have well over 300 owners involved in  Crowd Racing, and many of them are involved in multiple horses. Our customers retention levels are above 90%, so we know we are doing a lot right, but we are constantly looking to improve.

We embrace new technology to find better and more innovative ways to communicate and deliver better for our owners, and we thrive on listening to the feedback of those that matter the most;

Our Customers - Our Owners. The Crowd.


Click here to join in the fun


While we will always strive to buy racehorses for our owners which will win races and increase in value, the costs involved in training and running a racehorse plus the relatively low levels of prize money in the UK, make showing an upside on the initial investment made by owners very difficult and somewhat rare.

Shares bought in horses via Crowd Racing, should always be viewed as a social investment with no expectation of any financial upside. We can guarantee you will love being involved and have some wonderful experiences but we cannot guarantee you will make money.

Welcome to Crowd Racing

© 2010 - 2019 Crowd Racing,  Company Number - SC537119  All rights reserved.

Crowd Racing Limited, 6 Lanton Road Larbert FK2 8SR.